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This site states the following, "Educating Families in Dallas, Tx to Help Reduce the High Cost of Caskets, Vaults, Memorials, Flowers and Funerals." Our analyzers noticed that the web page also stated " 1 Dallas, Texas Casket Stores." The Website also stated " Dallas Casket Stores provides North Texas area families an alternative to the high cost of funeral merchandise, lowering the cost of funerals! Casket Store offers families an opportunity to purchase the Same. An extensive array of merchandise in stock, serving all cultures and religions. Immediate delivery to any funeral home you choose." The website's header had Caskets as the most important keyword. It was followed by Casket Stores, Casket Store Dallas, and Dallas Casket Stores which isn't as highly ranked as Caskets. The next words the site uses is Caskets Dallas. Funerals was also included and will not be understood by web engines.